Using Video to Get Your Granbury Home Sold

With 300 hours of video content being uploaded to YouTube every minute and billions of people watching these videos on a daily basis, finding a way to tap into this powerful tool is an essential part of the marketing process. Whether you are a real estate expert or a homeowner working cooperatively with a real estate team, understanding how to tap into the full potential of video marketing is essential to getting a home sold quickly and at a great price.

Here’s a look at just a few of the ways videos can be helpful with generating sales.

Gaining New Leads

While many people count on videos to help convert sales, videos can also be a valuable tool for generating new leads. You can help gain new leads by including videos on your website, in marketing materials or even in emails. These videos can help get potential buyers excited about what you have to offer while also helping to clarify potential areas of concern. In fact, a 2012 report from ComScore found that website visitors were 64 percent more likely to purchase a product from an online store after they watched a video. This because a video can be more detailed and can provide a more in-depth understanding of the product and its features. In the case of selling a home, a video can show great images of the home while also highlighting some of its most attractive features.

When it comes to reaching high-end buyers, video is particularly beneficial. According to a 2010 report from Forbes insight, 59 percent of senior executives surveyed said they preferred to watch video rather than read through text.

Create an Emotional Impact

Selling a home is largely dependent on helping to create an emotional connection between the buyer and the home. In the real estate business, decorating the home in a way to foster this emotional connection is referred to as staging the home. With the help of video, you can start this process before the buyer ever steps foot on the property.

Train the Sales Team

Of course, video can also be an effective tool for training the sales team. Training videos and webcasts help to ensure all team members are up-to-date on current properties and sales techniques. They can also be used to provide team members with valuable information regarding changes in procedures or real estate law. Videos can even be used as a tool to help team members learn from each other as they create their own videos highlighting the best sales practices or providing information about a particular property.

Of course, creating a video isn’t necessary for all properties, particularly when properties are for sale in an area where there is a great demand and inventory is low. In some special cases, however, a video may be helpful with getting a home sold. For example, if your home is a very high-end property or if it has some particularly unique features, a video can be a helpful way to highlight these features and to draw in potential buyers.

To learn more about the marketing techniques used by our team or to explore available real estate in North Texas, contact our knowledgeable team of real estate agents today.

Check out these Granbury homes priced from $300,000 to $400,000